Microsoft Dynamics 365 for Marketing

Creating a seamless customer experience starts with well-connected tool. Unify your sales and marketing with Adobe Marketing Cloud and Dynamics 365 for a complete view of your customer. Know about all the interactions customers have had with you to help create a seamless experience for them—whether they’re responding to your marketing campaigns or speaking with your sales team. Dynamics 365 for Marketing is a marketing-automation application that helps turn prospects into business relationships. The application is easy to use, works seamlessly with Dynamics 365 for Sales, and has built-in business intelligence.

Use Dynamics 365 for Marketing to:

  • Create graphical email messages and online content to support marketing initiatives
  • Design interactive customer journeys to nurture leads with personalised experiences
  • Tap into LinkedIn’s business prospects
  • Share information across teams
  • Know your leads better
  • Organise and publicize events
  • Analyse and document your marketing return on investment (MROI)
  • Prioritise leads for more wins
  • Make survey results more actionable
  • Configure and expand the application

Overview and capabilities of Dynamics 365 for Marketing

Create and nurture leads    

  • Run multichannel marketing campaigns

Attract the right prospects and nurture leads from email marketing, web landing pages, webinars, phone calls, and events.

  • Personalize experiences

Use configurable templates and designer tools to set up your buyer’s journey and personalize experiences based upon customer engagement.

  • Simplify event management

Execute in-person and virtual events with ease by managing registrations, speakers, venue logistics, and attendance data in partnership with industry leading webinar provider ON24.

  • Engage customers across social channels

Use Microsoft social engagement to build a social presence, source new leads, and engage with prospects and customers across social channels.

Align sales and marketing​

  • Create one view of the customer

Share one source of information about contacts, leads, and customers to deliver consistent results across the buyer’s journey with Microsoft Dynamics 365 for Sales.

  • Track prospect throughout their journey

Move prospects more efficiently through the marketing and sales funnel with automated workflows that optimize the buyer’s journey using marketing automation software.

  • Hand off sales ready leads

Prioritize leads ready for sales engagement with multiple lead scoring models and sales readiness grades.

  • Increase productivity

Use familiar Office 365 tools like built-in Word templates to easily create professional documents, Excel templates for analysing marketing activities and SharePoint for collaboration with colleagues, leads, and customers.

Make better decisions

  • Focus on top priorities

Use embedded intelligence like dynamic segmentation to target the right audience, multiple lead scoring models to prioritize leads, and customer interactions insights to personalize engagement.

  • Measure results in real time

Track campaign performance and marketing activities with configurable dashboards and PowerBI analyzers.

  • Identify customer needs

Conduct online surveys to better understand your customer needs and apply learning to your marketing investments.

  • Improve social engagement

Use social insights to gain competitive intelligence, measure, and manage your brand reputation.

Innovate with a modern and adaptable platform

  • Adapt quickly

Accelerate time to market and adapt the application to your needs with no-code visual editors and tools that make it easy to build and deploy web and mobile apps.

  • Extend and connect

Automate processes across Dynamics 365 applications and third-party systems for better service engagement experiences.

  • Invest with confidence

Rely on the Microsoft cloud platform to reduce the cost and complexity of operating a global infrastructure, and trust our state-of-the-art datacentres to safeguard your data.

  • Drive innovation

Transform your customer interactions with deep insights provided by artificial intelligence that guide your teams to the right business outcomes.

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