Microsoft Dynamics 365 for Marketing
Creating a seamless customer experience starts with well-connected tool. Unify your sales and marketing with Adobe Marketing Cloud and Dynamics 365 for a complete view of your customer. Know about all the interactions customers have had with you to help create a seamless experience for them—whether they’re responding to your marketing campaigns or speaking with your sales team. Dynamics 365 for Marketing is a marketing-automation application that helps turn prospects into business relationships. The application is easy to use, works seamlessly with Dynamics 365 for Sales, and has built-in business intelligence.
Use Dynamics 365 for Marketing to:
- Create graphical email messages and online content to support marketing initiatives
- Design interactive customer journeys to nurture leads with personalised experiences
- Tap into LinkedIn’s business prospects
- Share information across teams
- Know your leads better
- Organise and publicize events
- Analyse and document your marketing return on investment (MROI)
- Prioritise leads for more wins
- Make survey results more actionable
- Configure and expand the application
Overview and capabilities
Create and nurture leads
Run multichannel marketing campaigns
Attract the right prospects and nurture leads from email marketing, web landing pages, webinars, phone calls, and events.
Use configurable templates and designer tools to set up your buyer’s journey and personalize experiences based upon customer engagement.
Simplify event management
Execute in-person and virtual events with ease by managing registrations, speakers, venue logistics, and attendance data in partnership with industry leading webinar provider ON24.
Engage customers across social channels
Use Microsoft social engagement to build a social presence, source new leads, and engage with prospects and customers across social channels.
Align sales and marketing
Create one view of the customer
Share one source of information about contacts, leads, and customers to deliver consistent results across the buyer’s journey with Microsoft Dynamics 365 for Sales.
Track prospect throughout their journey
Move prospects more efficiently through the marketing and sales funnel with automated workflows that optimize the buyer’s journey using marketing automation software.
Hand off sales ready leads
Prioritize leads ready for sales engagement with multiple lead scoring models and sales readiness grades.
Use familiar Office 365 tools like built-in Word templates to easily create professional documents, Excel templates for analysing marketing activities and SharePoint for collaboration with colleagues, leads, and customers.
Make better decisions
Focus on top priorities
Use embedded intelligence like dynamic segmentation to target the right audience, multiple lead scoring models to prioritize leads, and customer interactions insights to personalize engagement.
Measure results in real time
Track campaign performance and marketing activities with configurable dashboards and PowerBI analyzers.
Identify customer needs
Conduct online surveys to better understand your customer needs and apply learning to your marketing investments.
Improve social engagement
Use social insights to gain competitive intelligence, measure, and manage your brand reputation.
Innovate with a modern and adaptable platform
Accelerate time to market and adapt the application to your needs with no-code visual editors and tools that make it easy to build and deploy web and mobile apps.
Extend and connect
Automate processes across Dynamics 365 applications and third-party systems for better service engagement experiences.
Invest with confidence
Rely on the Microsoft cloud platform to reduce the cost and complexity of operating a global infrastructure, and trust our state-of-the-art datacentres to safeguard your data.
Transform your customer interactions with deep insights provided by artificial intelligence that guide your teams to the right business outcomes.